12/23/2014

Tips for improving the value of your email marketing

Email newsletter are sent to with the purpose to let the customers know of the business services or the products.Use email marketing to send out highly targeted messages to prospect buyers will help you to improve the relationship between a business and its customers or to gain new customers. However,if you don’t get the rules of email marketing ,it will be in the opposite end.
iKode newsletter server provides you 10 email marketing tips that help you to improve your email marketing campaigns.
No.1 Do not SPAM
Gaining the user's permission before you sending emails.At every opportunity, remind users that they can be assured that they won't miss out on the valuable information that they love receiving from you if they add your send address to their email contacts list.
No.2 No obvious subject or No theme
The subject of the message plays an important role in the email marketing.It determines whether the email will be opened or ignored it. Be specific in your subject line and mention if the matter is urgent.
No.3 Hide the sender’s name
It will be substantially reduced for the credibility of the text while you hind your name before sending emails.Otherwise ,no one would do that in formal business activities.
No.4 Complex contents of email
Most users are just going to scan the key points of the full text of the email that they may be interest in .With font bolding and additional colors to highlight words or phrases that you know will be importan .If necessary ,put your URL of details for them .
No.5 The content of the email with attachment
Most users aren’t going to upload your attachments or unable to accept emailed attachments for security reasons.Even it has been download ,due to different operating systems or software ,it still hard to open the attachments.
No.6 Sending too often
Too much emails will get tiresome.Your email addresses will be blacklisted because of sending too much .It is important to master the rhythm of sending emails ,otherwise ,you will lose the potential customers.
No.7 Without target market
What about your sources of the email address ?Collected or bought ?If they are not the target customers ,the efficiency of you email campaigns are very slow.
No.8 Message format
Practice writing emails to be short, respectful, and to the point. No one wants to read an essay in email format.Refer the format of general business emails,including the calling of recipients,the text of the email ,the signature of senders.
No.9 Reply with a message behind time.
To manage customers' requirements, and provide timely feedback to customers inquire.Get timely response of customer consultation will enhance their confidence to your products.To win favor with the customer’s trust.
No.10 Jack up the price for letters from active customers.
Some customers would like to send multiple emails for different dealers.They will compare the performance of the products and price.If your quote is too high ,you may lose the customer.
These tips won't make you a perfect email marketer, but they will certainly make you better than most! Just use these tips as a checklist when putting your email campaign together and you'll be fine!


Related :
Features of iKode : http://phpnewsletter.org/features.html
      Free Trail : http://phpnewsletter.org/download.html

Why we selected iKode Newsletter Server



After years of hardworking, the more stable and secure system with faster speed and convenient using experience was unveiled. Working efficiently with our email marketing software makes the final success in global market.

- Switch IP address automatically

- Automatic Switching SMTP accounts

- Random Email Subject & Body Content

- Location collection

- Real-Time Delivery Report

- Bounce management

- A Member Can Fit into Multiple Categories

- Rich Editor Supports

- Customer activity statistics

- Customizable forms

- Track clicks and opens

- Encryption Tracking Links

- Unlimited Customized Value Label

- Online Installation Script

- Unlimited Categories & Mailing Lists

- Mailing list clean-up


 

12/22/2014

Christmas greeting and good wishes from phpnewsletter

Merry Christmas &Happy New Year !
How's everything going for Christmas?
Phpnewsletter is a web-based email marketing software, used to manage bulk email list and start your email marketing campaigns.It is the form of direct advertisement of a product or service through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.
Main features of ikode newsletter server:
- online charge with no month fees!
- Unlimited operations and departments
- Install on your own pc or server
- Thousands of email templates for your choices
- Fast delivery personalized email to your members or customers ,
More Features :http://phpnewsletter.org/features.html
Free Trail Now : http://phpnewsletter.org/download.html

5/10/2012

How to Start a Successful Email Marketing Campaign

Email marketing is an effective way to make business more booming. Email marketing is favorable to customers as well as companies. Therefore, It is an irreplaceable part of business and an indispensable recipe for shopping. What the basic 4 benefits that email marketing can reward to business and customers?
Benefits for Online Business
 Benefits for customers
· Boost sales
· Generate leads
· Strengthen relationships
· Increase website traffic
· Build brand loyalty
· ......
· more discounts
· more gifts
· Fashion news at home
· Time-saving shopping
· ........



Email marketing Tips
As a consequence, doing business with email marketing has been an overwhelming trend in recent years. But how to carry out an email marketing campaign and maximize the priorities of email marketing? There are four tips that can assist you in launching email marketing campaign to reach your expectation. Now share with you notes on how to develop a solid e-mail marketing campaign.
    1, Identify your target audience’s needs
    No matter what occupation you are involved in, the audience's needs are always the guidance to proceed. To grasp the psychology of audience is the per-condition to take charge of the market. Keeping the following tips in deep hear, may be you will get more in rewards.
    - What kind of email content would capture customers' attention?
    - What would they read and respond to?
    - What would help establish the relationship with them?
    - What appellation is more suitable?
    - Would they appreciate a casual greeting regarding a special day, such a birthday?
    - Do they prefer informative news-like or editorial content?
    - Do they enjoy entertaining emails and jokes?
    - What about urgent updates and product recall information?
    - Do they want price change alerts or notifications of promotional offers and discounts or free gifts?
    - Do they want order confirmations sent through email?
    - Do you want door-to-door service?
    - Do they prefer big discounts in festive or fair price in daily life?

    2, Use A/B testing
    After you have compiled your contents, do not be anxious to send them. The suggestion I offer you is that you might as well draft several different emails and send them to different customers. Then analysis the response from customers so that you will make sense of the style of emails that can appeal to customers and improve response or conversion rates.

    3, Easy Subscription process
    Nobody is willing to spend much time in tedious subscription process. So you should
    Make the subscription button easy to find. Integrated a subscribe form in your site.


    4, Track Your Email Newsletter Open and Click Rates
    A good email marketing service will offer you a powerful tracking system for tracking and monitoring your campaigns. When choosing an email marketing service, make sure it offers the following tracking tips at a minimum: Open, Read rate and link click tracking.

    5, Find out Enforceable Measure
    Based on the tracking results, it is paramount to find out enforceable measure, which will improve your email marketing campaign fruitfully.
    Gathering results through trackable links and having access to real-time reports will help you understand what works and what doesn't.


    Email marketing, an excellent method of communicating and distributing information ,which is one of the easiest and most productive ways to drive traffic toward websites and win more opportunities of great sale. Why not test these theories soon by trying an email marketing campaign in your future promotion plan? 

    5/08/2012

    Why Choose Cloud-Based Solution For Online Business

    The Background of Cloud Computing
    As competition of e-commerce has been more and more overwhelming and the dynamic technology shifts, companies with all different sizes are devoted themselves to the promoting their companies. All businessmen are hungry for owning a easy-to-use tool which enable them to sell more products and services, which including the requirement to give more available solutions to customers' questions. One valuable tool for a company is used to answer the consumers' questions timely and efficiently. That is where cloud computing come in. The ability for a consumer to have their questions answered accurately, which will better service the customers need for information. While the ability to answer a consumer's question effectively, which will save more time in doing the complex work.
    Details about Cloud-based Helpdesk
    Cloud-based helpdesk, may be not familiar to some people, here, it is my glory to the chance to offer a detailed description about it.
    What is Cloud-based helpdesk
    Therefore, with helpdesk software, both customers and companies will be time-saving. You may be curious about "what is cloud-based helpdesk on earth?" A cloud-based helpdesk resides on a third-party server-accessed through the Internet( the"cloud"), as opposed to on the software which will play its role only be stored on a local server.
    The history of Cloud-based helpdesk
    Every discovery has its own obvious history of how professionals or even ordinary men created them.
    As a matter of fact, the real history about the cloud-based helpdesk is not clear. However, what we should agree is that this is a fruit of intelligence and strong brain storming of some professionals.
    Looking back the history, in the middle 90's,as the popular like google and yahoo, which offer relative easy method to attain information on the World Wide Web. Subsequently, a blast of business and computer industry had been build in the half of the 90's, then various of sites similar to eBay has bee more and more acceptable and popular today. Steps by steps, more and more innovation has come out as mushroom, cloud-based helpdesk is a typic one.
    The future of Cloud-based helpdesk
    According to a recent survey conducted by the famous research firm Gartner, more than 50% of businesses and organizations have already taken advantage of cloud based solutions that is slated to produce a growth rate of 17% every year. Probably in the following years, more and more applications will be oriented towards cloud computing.
    The example of Cloud-based helpdesk
    No company can refuse the benefits of the Cloud-based helpdesk, as a result, more IT software applications are based on cloud, the iKode helpdesk server for example, It is a hosted solution which helps you provide technical support service to your customers via website or email.

    12/23/2011

    Merry Christmas and a Happy New Year 2012

    In 2011, we had the great, busy year, Also we’d like to send you our best holiday wishes, we thank you for sticking with us :)
    For the Christmas present, iKode just released the new update in the eve of Christmas Day. New updated version of iKode email marketing software will be equipped with serval new added functions, which will also give you the new convenience and experience, including the server control, and etc.

    Here gives you more elaborate details of features:
    1, Configure your server in front-end easily
    2, Simplify the full operating experience
    3, Change the settings of your server control
    4, Integrated the control panel of the networking environment
    5, The Cron Jobs work more smoothly
    6, Logs of sing-in information for security
    7, Integrated payment access for site edition
    8, Great discount for Christmas Day
    9, And More...

    Furthermore, Holiday SPECIAL OFFER: Just enter this promo code: 50OFF on checkout page and discount price will be applied automatically to your order. OFFER Ends On Jan 6, 2012.

    12/06/2011

    Why Some Companies Invest Some Money In Help Desk Software?

    Why some companies invest their money on the help desk software now? Someone maybe feel like asking this question. There must be a reason. Help desk software is one of a important investment on your business. As a business company owner, you have to make sure that your investment brings you more profits. A reliable help desk software will help improving your customer satisfaction ratings a lot. That can be worthwhile for a on-line business company.

    What a help desk do for the daily customer service? Does it work efficiently? The answer is yes. As we all know, a better customers satisfaction will bring more business and customer loyalty. If you can do your customer service in a highly efficient way, customers will feel like buy your service and products again. The better reputation you can get for doing good customer service.

    With a good help desk, you can eliminate the need of hiring more employees to work as the customer support. You can also make the other staff to do the other job in the important areas of your business because they don't need to deal with the complaining of customers all the time. Less customer support employees and more staffs for the more important parts. The working efficiency can be improve greatly with a help desk.

    A help desk software can build a single to point of contact with customers and IT employees. Which means the right problem will meet the right solving because the help desk can classify the problem which customers just submit and send to the right department for a better solution. Customers do not need to wait too long for a reply, all the ticketing submitting is finished in a second. After receiving the tickets, the employees will help solve the problem immediately without delaying.

    One of a important feature of help desk software is the collecting of customers' information. When customers submit their tickets, the users information will be record in the help desk software. With the help of the information, the administrator will have a clearer understanding of customers need and make the right decision to do right marketing and service, and lead the company in a right direction.

    Less investment while brings more profits. This is what help desk does. It is always reasonable to invest your money to a help desk software which makes your business qualified and efficiently. With customer help desk software, your business will become limitless with good service and working efficiency not only for your employees but also for customers.


    IT help desk software can provide terrific online service for customers. Web-based IT help desk software enables companies to access customers from mobile devices. Sales Staff can answer question on the go and turn inquiries into sale leads. The applications help business track, organize and respond to customers with a number of sophisticated options that can be utilized internally or externally.