5/10/2012

How to Start a Successful Email Marketing Campaign

Email marketing is an effective way to make business more booming. Email marketing is favorable to customers as well as companies. Therefore, It is an irreplaceable part of business and an indispensable recipe for shopping. What the basic 4 benefits that email marketing can reward to business and customers?
Benefits for Online Business
 Benefits for customers
· Boost sales
· Generate leads
· Strengthen relationships
· Increase website traffic
· Build brand loyalty
· ......
· more discounts
· more gifts
· Fashion news at home
· Time-saving shopping
· ........



Email marketing Tips
As a consequence, doing business with email marketing has been an overwhelming trend in recent years. But how to carry out an email marketing campaign and maximize the priorities of email marketing? There are four tips that can assist you in launching email marketing campaign to reach your expectation. Now share with you notes on how to develop a solid e-mail marketing campaign.
    1, Identify your target audience’s needs
    No matter what occupation you are involved in, the audience's needs are always the guidance to proceed. To grasp the psychology of audience is the per-condition to take charge of the market. Keeping the following tips in deep hear, may be you will get more in rewards.
    - What kind of email content would capture customers' attention?
    - What would they read and respond to?
    - What would help establish the relationship with them?
    - What appellation is more suitable?
    - Would they appreciate a casual greeting regarding a special day, such a birthday?
    - Do they prefer informative news-like or editorial content?
    - Do they enjoy entertaining emails and jokes?
    - What about urgent updates and product recall information?
    - Do they want price change alerts or notifications of promotional offers and discounts or free gifts?
    - Do they want order confirmations sent through email?
    - Do you want door-to-door service?
    - Do they prefer big discounts in festive or fair price in daily life?

    2, Use A/B testing
    After you have compiled your contents, do not be anxious to send them. The suggestion I offer you is that you might as well draft several different emails and send them to different customers. Then analysis the response from customers so that you will make sense of the style of emails that can appeal to customers and improve response or conversion rates.

    3, Easy Subscription process
    Nobody is willing to spend much time in tedious subscription process. So you should
    Make the subscription button easy to find. Integrated a subscribe form in your site.


    4, Track Your Email Newsletter Open and Click Rates
    A good email marketing service will offer you a powerful tracking system for tracking and monitoring your campaigns. When choosing an email marketing service, make sure it offers the following tracking tips at a minimum: Open, Read rate and link click tracking.

    5, Find out Enforceable Measure
    Based on the tracking results, it is paramount to find out enforceable measure, which will improve your email marketing campaign fruitfully.
    Gathering results through trackable links and having access to real-time reports will help you understand what works and what doesn't.


    Email marketing, an excellent method of communicating and distributing information ,which is one of the easiest and most productive ways to drive traffic toward websites and win more opportunities of great sale. Why not test these theories soon by trying an email marketing campaign in your future promotion plan? 

    11 comments:

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    2. It's a really very useful tips for email marketing professionals.

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    10. Thanks for sharing such useful post with us. Well Emailing is a great practice to Increase your sales conversions through follow up mailings. As well as Exploit various cross and up sell opportunities via email campaigns and newsletters.

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