The Trend of Email Marketing in 2011 with other competitors

The curve chart above illustrates the fluctuations in five mainstream communicating tools in contemporary society. In addition, this chart is generated by the most authority agency in the world to show the trend from 2002 to 2011 about these five competitors. And as the analysis and author, I will dig the data deeply to exhibit you the essential of email marketing service.


First and foremost, as you can see in the chart, you will find there are two lines on the top of the chart, which are the email and the search engine. With the email and the search engine hovering at the very high rate, we can easily find that these communicating tools are always being treated as the vital element in today' marketing. The past was what I thought, and the future will also be my perspective.Furthermore, we can be demonstrated that the SNS networks have very extraordinary power, for none in using in 2004 and 95% using at present, which got the amazing speed rocketed to a very high rate and almost have the same influence with email and search engine.

In sum, we can summary the data and the trend above from the chart and come to one conclusion that expect the search engine if we can combine the SNS network and email marketing together, what can be predicted in the future? From my perspective, I believe the SNS network can be contained in the email to tell all the recipient the unread news and unsettled updates. In other side, not only give the recipients the information, but also proliferate the business marketing. However, if the SNS network cannot be done with the email marketing as the news carrier, all the imagination is null.

As a result, the email marketing is based on the whole society and no other tools can replaced its place. Once we loss the search engine, we can through the communication to get touch with other people, while if we loss the email, the only thing we can do is waiting, waiting for the god blessing.

PS: The graph was referenced from iKode Newsletter Server White Book.

Your Winter Hibernation Customers Can Be Aroused by Today's Email Marketing

Many proven business marketing get a new customer is much higher than the cost of maintaining old customers with the cost, and customers to the business benefits of not less than, or even higher than the benefits of new customers. So, we spend much true that point thought to be the guardian live in our old clients?

Email marketing software is not only a way of business promotion, but also a maintain old customers and establish a good corporate image means. But many companies find that their mailing list becoming less and less active, according to background analysis tools will find a lot of users is no longer active, and even become “dead” users for this situation, companies that do? This article will share with you activate the “sleep” the user’s skills, we want to help.

Prior to the sharing of skills, businesses need to do is, through the mail platform tools to filter out those who are not active customer list, such as the recent no open, click the e-mail client. Only clearly aware of these inactive customers, companies go to these customers to take a targeted activation method.

Method 1: the use of certain drastic measures to wake inactive customers. Want to activate these inactive customers, then we need some incentives. For example, inactive users to send an activation email, through incentives to attract members of the focus points, the message is about “We miss a day of your return to our midst, including any purchase of two items, you can get 30 points reward. ”

By tempting incentives, not only can effectively wake inactive users, increase sales, but also can enhance the user’s brand loyalty.

Method Two: thanks to the customer to send the message. When using e-mail marketing, customer care should not be forgotten. For those inactive customers, we can send them mail, express them in their care and appreciation, while listening to voice of the customer, to understand the reasons for inactive customers. Here, the message must be prominent for the user “tailor-made”. The following is a Paypal case.

Paypal e-mail Subject: We miss you, [user name]! The theme is “We look forward to hear your voice!”

Method three: to continuously improve the aesthetics of the message template. Obtained through many years of experience in email marketing, beautiful simplicity of the message template more accessible to the customer’s loyalty. By testing different mail template, you can get the most customers preferred mail template to improve order conversion rate.

The above three methods is the most frequently used and most effective way. Filter out inactive users regularly, and promptly send the activation email to awaken them, the e-mail marketers must strive to do.

The Development Experiences of iKode Newsletter Software

Email Marketing campaign for business, at present, has become one of the most important online promotion and marketing solution. Our company, iKode Information & Technology Co.,Ltd., have realized for this marketing development mainstream for about 5 years. So in 2006, we had developed the email marketing software for the whole world users who wanted to utilize the ESP as the products information carrier to achieve the high ROI.

However, with the spam rate hovering at the high rate in contemporary society and every ISP has already tried to incline the protect regulation for all Internet surfers, most of the email service platforms (ESP) tried to develop a new, convenience, and mostly, can increase the delivery rate email marketing solution for all users. In iKode, we cannot stop the mainstream, so we decided to explore another way which was suit for any type of company, any type of web site, and any different company situation. Therefore, the update work had been added to the schedule time sheet.

About nine months ago, our company technology department started the update procedure as the main affair in the routine work. In order to provide all the users the totally functional and inexpensive newsletter software, we integrated all the famous newsletter software brands' advantages and avoid their disadvantages and made a very detailed improvement plan. Our tech department intended to develop one omnipotence software, so in the duration of all the way, our tech department had opened more than one hundred meeting to discuss the next plan or the next milestone, strictly followed the project plan, then at the last, about 5 months ago, the demo had been released out.

Demo was not our destination. When the demo was successfully released, we had lots of testing works to do. As we know, though the testing demo can be used for the email marketing, there were other hidden bugs contained in the software. We wanted to offer our every customer one perfect software for using, as the result, we had spent more than 4 months for testing. During the testing process, fortunately, not only for the testing, but also we had some breakthroughs to gain the high sending speed and software's stability. In the former version, the top speed was 800,000 newsletters per day, while in the new updated version, the speed could reach 1,000,000 newsletters per day, which has dramatically raised the marketing efficiency. 

Right now, 9 months from software planning to the releasing, we were proud of announcing that the most influence upgrade in iKode company's history had complete. Review the whole experiences, the whole company immersed into a festival atmosphere. We knew that all our effort would meet the autumn harvest. The brilliant future were waiting for us. 

Which Emai Marketing Software For Business In 2011?

Email Marketing is necessary for any business. Not only online business. but offline business. A good email campaign can help you to do: increase your sales conversion, generate the repeat sales, gain valuable feedback from your loyal visitors and so on.


iKode newsletter software is professional email marketing software for sending email newsletters and other marketing campaigns to keep in lifelong contact with subscribers. Our email newsletter software allows you to send all kinds of messages, which from simple email newsletters to complex email campaigns addressed to thousands of subscribers.

iKode newsletter software includes everything you need to manage your mailing lists and send professional email campaigns. iKode is a full-service marketing company founded in 2000. For 11 years, we have helped thousands of organizations all over the world profit from email marketing efforts. If you are looking for a powerful and easy to use mailing list controller for your business, look no further that iKode newsletter software.


Key Features of the Great Email Marketing Software:
1, The industry-lead successful ratio of email sending
iKode newsletter software can be set the email sending speed, schedule the sending time, and the sending frequency as you will. Totally appropriate your server environment to make sure the high sending successful ratio.

2, Absolutely Beautiful Email templates design.
iKode newsletter software will provide the user more than 1000 email templates, and through the powerful HTML email editor, the user can easily change the style of the exited template. Even the user has no knowledge about the HTML coding.

3, Manage your customer resources
iKode newsletter software can target the active customer exactly, which means you can find the distinction among the different customers. Giving your right customer the right emails.

4,Extraordinary Email campaign tracker.
After your email marketing campaign finished, iKode newsletter software can offer you the accurate tracking data, including the open rate, click rate, different clicks top board, open/click area(IP tracking), even each email address opening status.

Check out our Demo and prove to yourself that iKode newsletter software is the best email marketing solution and mailing list solution.