How to Start a Successful Email Marketing Campaign

Email marketing is an effective way to make business more booming. Email marketing is favorable to customers as well as companies. Therefore, It is an irreplaceable part of business and an indispensable recipe for shopping. What the basic 4 benefits that email marketing can reward to business and customers?
Benefits for Online Business
 Benefits for customers
· Boost sales
· Generate leads
· Strengthen relationships
· Increase website traffic
· Build brand loyalty
· ......
· more discounts
· more gifts
· Fashion news at home
· Time-saving shopping
· ........

Email marketing Tips
As a consequence, doing business with email marketing has been an overwhelming trend in recent years. But how to carry out an email marketing campaign and maximize the priorities of email marketing? There are four tips that can assist you in launching email marketing campaign to reach your expectation. Now share with you notes on how to develop a solid e-mail marketing campaign.
    1, Identify your target audience’s needs
    No matter what occupation you are involved in, the audience's needs are always the guidance to proceed. To grasp the psychology of audience is the per-condition to take charge of the market. Keeping the following tips in deep hear, may be you will get more in rewards.
    - What kind of email content would capture customers' attention?
    - What would they read and respond to?
    - What would help establish the relationship with them?
    - What appellation is more suitable?
    - Would they appreciate a casual greeting regarding a special day, such a birthday?
    - Do they prefer informative news-like or editorial content?
    - Do they enjoy entertaining emails and jokes?
    - What about urgent updates and product recall information?
    - Do they want price change alerts or notifications of promotional offers and discounts or free gifts?
    - Do they want order confirmations sent through email?
    - Do you want door-to-door service?
    - Do they prefer big discounts in festive or fair price in daily life?

    2, Use A/B testing
    After you have compiled your contents, do not be anxious to send them. The suggestion I offer you is that you might as well draft several different emails and send them to different customers. Then analysis the response from customers so that you will make sense of the style of emails that can appeal to customers and improve response or conversion rates.

    3, Easy Subscription process
    Nobody is willing to spend much time in tedious subscription process. So you should
    Make the subscription button easy to find. Integrated a subscribe form in your site.

    4, Track Your Email Newsletter Open and Click Rates
    A good email marketing service will offer you a powerful tracking system for tracking and monitoring your campaigns. When choosing an email marketing service, make sure it offers the following tracking tips at a minimum: Open, Read rate and link click tracking.

    5, Find out Enforceable Measure
    Based on the tracking results, it is paramount to find out enforceable measure, which will improve your email marketing campaign fruitfully.
    Gathering results through trackable links and having access to real-time reports will help you understand what works and what doesn't.

    Email marketing, an excellent method of communicating and distributing information ,which is one of the easiest and most productive ways to drive traffic toward websites and win more opportunities of great sale. Why not test these theories soon by trying an email marketing campaign in your future promotion plan? 


    Why Choose Cloud-Based Solution For Online Business

    The Background of Cloud Computing
    As competition of e-commerce has been more and more overwhelming and the dynamic technology shifts, companies with all different sizes are devoted themselves to the promoting their companies. All businessmen are hungry for owning a easy-to-use tool which enable them to sell more products and services, which including the requirement to give more available solutions to customers' questions. One valuable tool for a company is used to answer the consumers' questions timely and efficiently. That is where cloud computing come in. The ability for a consumer to have their questions answered accurately, which will better service the customers need for information. While the ability to answer a consumer's question effectively, which will save more time in doing the complex work.
    Details about Cloud-based Helpdesk
    Cloud-based helpdesk, may be not familiar to some people, here, it is my glory to the chance to offer a detailed description about it.
    What is Cloud-based helpdesk
    Therefore, with helpdesk software, both customers and companies will be time-saving. You may be curious about "what is cloud-based helpdesk on earth?" A cloud-based helpdesk resides on a third-party server-accessed through the Internet( the"cloud"), as opposed to on the software which will play its role only be stored on a local server.
    The history of Cloud-based helpdesk
    Every discovery has its own obvious history of how professionals or even ordinary men created them.
    As a matter of fact, the real history about the cloud-based helpdesk is not clear. However, what we should agree is that this is a fruit of intelligence and strong brain storming of some professionals.
    Looking back the history, in the middle 90's,as the popular like google and yahoo, which offer relative easy method to attain information on the World Wide Web. Subsequently, a blast of business and computer industry had been build in the half of the 90's, then various of sites similar to eBay has bee more and more acceptable and popular today. Steps by steps, more and more innovation has come out as mushroom, cloud-based helpdesk is a typic one.
    The future of Cloud-based helpdesk
    According to a recent survey conducted by the famous research firm Gartner, more than 50% of businesses and organizations have already taken advantage of cloud based solutions that is slated to produce a growth rate of 17% every year. Probably in the following years, more and more applications will be oriented towards cloud computing.
    The example of Cloud-based helpdesk
    No company can refuse the benefits of the Cloud-based helpdesk, as a result, more IT software applications are based on cloud, the iKode helpdesk server for example, It is a hosted solution which helps you provide technical support service to your customers via website or email.


    Merry Christmas and a Happy New Year 2012

    In 2011, we had the great, busy year, Also we’d like to send you our best holiday wishes, we thank you for sticking with us :)
    For the Christmas present, iKode just released the new update in the eve of Christmas Day. New updated version of iKode email marketing software will be equipped with serval new added functions, which will also give you the new convenience and experience, including the server control, and etc.

    Here gives you more elaborate details of features:
    1, Configure your server in front-end easily
    2, Simplify the full operating experience
    3, Change the settings of your server control
    4, Integrated the control panel of the networking environment
    5, The Cron Jobs work more smoothly
    6, Logs of sing-in information for security
    7, Integrated payment access for site edition
    8, Great discount for Christmas Day
    9, And More...

    Furthermore, Holiday SPECIAL OFFER: Just enter this promo code: 50OFF on checkout page and discount price will be applied automatically to your order. OFFER Ends On Jan 6, 2012.


    Why Some Companies Invest Some Money In Help Desk Software?

    Why some companies invest their money on the help desk software now? Someone maybe feel like asking this question. There must be a reason. Help desk software is one of a important investment on your business. As a business company owner, you have to make sure that your investment brings you more profits. A reliable help desk software will help improving your customer satisfaction ratings a lot. That can be worthwhile for a on-line business company.

    What a help desk do for the daily customer service? Does it work efficiently? The answer is yes. As we all know, a better customers satisfaction will bring more business and customer loyalty. If you can do your customer service in a highly efficient way, customers will feel like buy your service and products again. The better reputation you can get for doing good customer service.

    With a good help desk, you can eliminate the need of hiring more employees to work as the customer support. You can also make the other staff to do the other job in the important areas of your business because they don't need to deal with the complaining of customers all the time. Less customer support employees and more staffs for the more important parts. The working efficiency can be improve greatly with a help desk.

    A help desk software can build a single to point of contact with customers and IT employees. Which means the right problem will meet the right solving because the help desk can classify the problem which customers just submit and send to the right department for a better solution. Customers do not need to wait too long for a reply, all the ticketing submitting is finished in a second. After receiving the tickets, the employees will help solve the problem immediately without delaying.

    One of a important feature of help desk software is the collecting of customers' information. When customers submit their tickets, the users information will be record in the help desk software. With the help of the information, the administrator will have a clearer understanding of customers need and make the right decision to do right marketing and service, and lead the company in a right direction.

    Less investment while brings more profits. This is what help desk does. It is always reasonable to invest your money to a help desk software which makes your business qualified and efficiently. With customer help desk software, your business will become limitless with good service and working efficiency not only for your employees but also for customers.

    IT help desk software can provide terrific online service for customers. Web-based IT help desk software enables companies to access customers from mobile devices. Sales Staff can answer question on the go and turn inquiries into sale leads. The applications help business track, organize and respond to customers with a number of sophisticated options that can be utilized internally or externally.


    What does the differences between help desk and service manager?

    Every one knows what does help desk mean? But do you know what does service manager mean? Not the position of one company, the service manager is one software to manage the customer care in one company.

    In ITIL before 2007, the service manager was contained in Help desk software, and most of the functions were not very available and practical. Therefore, not every one could give a very brief definition to the service manager software, even somebody might think that this software was the standard help desk with basic functions. While when 3rd ITIL regulation released out after 2007, people redefined the means of help desk and service desk, the same as service desk, and give the people who were in the e-commerce a new circumstance. As a result, the help desk software was one part of service manager, which meant that the help desk was aimed on the tickets, while the service manager focused on the service, all the service. So as we know, service had a very width range from pro-sell, selling and after-sell sections, and in the contemporary society and marketing, people usually added the service marketing into the service processing to promote the products.

    In the other side, not every service was external, by contrast, most pieces of service manager software were concentrated on internal problems. For instance, one countries cross company had lots of branch authority agencies to encounter the global issues. But in the headquarter, the bosses or the manager should enable some service desk to monitor the devices from all agencies to get a clear vision about what was in the wrong situation.If there come one incident event, the service desk in the headquarter could have the first mention, which could also allow the management level to tackle the problems at once.

    So, customer service software could be the next generation of the service marketing and could also become the mainstream of the promotion.


    All technologies about the ticket assignment

    It is pound of the new released software that we have combated the problem of ticket missing, in other words, in our system, any ticket will find its answer ultimately, which means you will not miss any ticket via our system. Therefore, I will introduce the ticket assignment logic to you to help you to understand the whole assignment rules.

    First and foremost, the staff is out of office in vacation. This is common phenomenon that always happens in the company. If the service staff is leaving far from the society, such as have a vacation in Africa or Maldives without the linked in devices, how does he or she have the answer or reply to the newly submitted ticket? In our system, this is not a problem. Since the classified  company regulation, I can only tell you some details in this section: all the service staffs have a back up staff as the preparation for the responding. If one service staff is not near the computer or not log in the system, the assignment rule will redirect the ticket to the back up staffs to tackle. Never mind the ticket missing with the amazing and gorgeous logic.

    In the other side, if people want to reopen the ticket, while the staff is offline, how does the software do at this situation? From our software, when staff is in idle offline or non-response in one specified time,the ticket will be reassigned after the interval.As the result, with regard to the department priority, the system would escalate the ticket status automatically when it just past the interval to reassign to other people by the assignment logic again.

    Thus, when you are experiencing the operating of the customer service software, please test the ticket assignment logic with your own feeling.

    New ikode product comes out with the big shock!

    Nov.1, 2011, a common day and the first day in November, has very different meaning in iKode, for we just released out the latest Help desk software, not the normal help desk software, because we give the special understanding to the software and give a new name to it - iKode Service Desk X.

    Not only do the help desk function it contain, but also it is also being equipped other practical functions, such as the customer service management, customer relationship management and etc.. Though the power of each function section is not as the powerful as other dedicated software in the area, we want to give our customer a new sense and redefine the help desk software.

    In this version, you can attain a more brief interface, a easier operating experience, a faster response time and a more logical ticket assignment rules. With iKode Service Manager, you may tackle the problem from your web visitors, handle the relationship of your potential customers, offer an intelligent manipulate section to your customer and link them into your profit chain. Our customer service software wants to be endowed with the refined system with all advantages, which is also our staffs' dream. So we need all of our customers to give us the most pertinent advice about the software.