iKode newsletter server provides you 10 email marketing tips that help you to improve your email marketing campaigns.
No.1 Do not SPAM
Gaining the user's permission before you sending emails.At every opportunity, remind users that they can be assured that they won't miss out on the valuable information that they love receiving from you if they add your send address to their email contacts list.
No.2 No obvious subject or No theme
The subject of the message plays an important role in the email marketing.It determines whether the email will be opened or ignored it. Be specific in your subject line and mention if the matter is urgent.
No.3 Hide the sender’s name
It will be substantially reduced for the credibility of the text while you hind your name before sending emails.Otherwise ,no one would do that in formal business activities.
No.4 Complex contents of email
Most users are just going to scan the key points of the full text of the email that they may be interest in .With font bolding and additional colors to highlight words or phrases that you know will be importan .If necessary ,put your URL of details for them .
No.5 The content of the email with attachment
Most users aren’t going to upload your attachments or unable to accept emailed attachments for security reasons.Even it has been download ,due to different operating systems or software ,it still hard to open the attachments.
No.6 Sending too often
Too much emails will get tiresome.Your email addresses will be blacklisted because of sending too much .It is important to master the rhythm of sending emails ,otherwise ,you will lose the potential customers.
No.7 Without target market
What about your sources of the email address ?Collected or bought ?If they are not the target customers ,the efficiency of you email campaigns are very slow.
No.8 Message format
Practice writing emails to be short, respectful, and to the point. No one wants to read an essay in email format.Refer the format of general business emails,including the calling of recipients,the text of the email ,the signature of senders.
No.9 Reply with a message behind time.
To manage customers' requirements, and provide timely feedback to customers inquire.Get timely response of customer consultation will enhance their confidence to your products.To win favor with the customer’s trust.
No.10 Jack up the price for letters from active customers.
Some customers would like to send multiple emails for different dealers.They will compare the performance of the products and price.If your quote is too high ,you may lose the customer.
These tips won't make you a perfect email marketer, but they will certainly make you better than most! Just use these tips as a checklist when putting your email campaign together and you'll be fine!