What does the differences between help desk and service manager?

Every one knows what does help desk mean? But do you know what does service manager mean? Not the position of one company, the service manager is one software to manage the customer care in one company.

In ITIL before 2007, the service manager was contained in Help desk software, and most of the functions were not very available and practical. Therefore, not every one could give a very brief definition to the service manager software, even somebody might think that this software was the standard help desk with basic functions. While when 3rd ITIL regulation released out after 2007, people redefined the means of help desk and service desk, the same as service desk, and give the people who were in the e-commerce a new circumstance. As a result, the help desk software was one part of service manager, which meant that the help desk was aimed on the tickets, while the service manager focused on the service, all the service. So as we know, service had a very width range from pro-sell, selling and after-sell sections, and in the contemporary society and marketing, people usually added the service marketing into the service processing to promote the products.

In the other side, not every service was external, by contrast, most pieces of service manager software were concentrated on internal problems. For instance, one countries cross company had lots of branch authority agencies to encounter the global issues. But in the headquarter, the bosses or the manager should enable some service desk to monitor the devices from all agencies to get a clear vision about what was in the wrong situation.If there come one incident event, the service desk in the headquarter could have the first mention, which could also allow the management level to tackle the problems at once.

So, customer service software could be the next generation of the service marketing and could also become the mainstream of the promotion.